Friday, May 28, 2010

An Apple a Day, Keeps the Recession Away

This week, Apple trumped Microsoft as the world's leading technology company, crowning Creativity leader of technology land. Despite the depressive financial statistics and persistent whining about The Great Recession, Apple's buy-it-because-it-will-change-your-life branding approach proves creativity is the answer to financial evolution. Saatchi & Saatchi Worldwide CEO Kevin Roberts posts his thoughts on the subject, claiming Apple's "immersion" tactics to be irresistible: iPad - Fad or Future . If yesterday's financial announcement is any clue, I'm pretty certain iPad leans more towards future than fad. And for us creative types, suggests the revolution is at hand. All hail the new King!

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Wednesday, May 5, 2010

Creating Legacy: Who are You?

So much talk in the social media space revolves around creating communities, building followers, and meeting business objectives. So little focuses on building legacy. Creating a lasting impression on the world, inspiring expression and providing hope are rarely at the table, but should be more commonly discussed, should be the themes around which campaigns are built.

In childhood, we're asked often what we want to be when we grow up. There's so much hope and inspiration behind that question. Something happens however when we translate that thinking to brands. Think about why your brand was created. What was the passion behind it? What was the inspirational moment that moved you to action? Brands need to live this passion in the social space. Couponing and sampling can only get you so far.

In this new world order of sharing, the best we can do as brands, as humans, is inspire one another to look fear in the face and walk right into it. Fear is just a concept, after all. It's not real. That passion that inspired your brand, personal or corporate, is the real you.

Eric Proulx, a laid off advertising copywriter and new found inspirational speaker and writer, spoke recently on the subject of living a life that's true to who you are. Here's the video, it's worth the few minutes -- you're (your brand is) worth the few minutes:
If You Aren’t What You’ve Done, What Are You?

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Photo: Julie Blackmon, Flickr Creative Commons

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