Friday, March 26, 2010

Not-So-Little Women: The Few, but Mighty, Women of Twitter

Women are marginalized in social media. Whoa, big fella, hold onto that comment trigger finger. It's not your fault. I actually respect and like what you have to say. I do, however, find myself opening more of your links than that of my estrogen-endowed sisterhood. It's actually my fault. Yes, I said it. My fault.

I'm certain it's something hard-wired from years of societal tutelage insisting men are the leaders and thinkers, especially in the digital space. Regardless, we need to fix the social media gender gap. Women make up the majority of social media users, but have less share of voice than our male counterparts when it comes to social media thought leadership. In @BrianSolis's "Chicks Rule" post, he shows 57 percent of the Twitter audience is female. Huh? So, where are all the smart babes? I'm thinking a decent portion of that 57 percent must be scantily-clad spambots searching for some clientele.

When I searched online to find the forbidden fruit, I found Ron Hudson's (a guy) list of the "50 Most Powerful and Influential Women in Social Media." Boy, was I excited. When I clicked on that little piece of digital gold, however, I found the link wasn't available any longer. So fitting. In content bits I found around the post, gals with more general presence seemed to make up the list, not the matriarchal power players of the marketing arena I was searching for. What I'm attracted to are those gals with killer instinct for leadership, fearless creative ideas and an ingrained design ethos that exudes through every tweet.

So who are the women leaders, the "Twestrogen Guides," to lead our pink march to the capital of Digital Land? As much as I respect both @Alyssa_Milano and @mrskutcher for their Eighties television achievements and unexplainable ability to defy aging, they are not the end all be all of social media thinking, despite their prolific and often times inspired tweeting.

As I scroll through my Twitter feed I find only a few smart social media gals I like to read:

Are there others? Please, dear God, tell me yes. And, of course, I welcome girl talk, even if you're a boy: @gretchenramsey.

Photo credit: Flickr Creative Commons, Linda Hamilton in Terminator 2: Judgement Day, 1991, TriStar, courtesy of Everett Collection


Diana Adams said...

Thank you very much for mentioning me! I'm truly honored and humbled. What a great post, I must RT it on Twitter immediately. :)

Diana Adams

Shannon Paul said...

Hi Gretchen,

Thanks so much for the mention. I appreciate being included in a smart group of women. Some I know rather well and other names are new to me. Thanks for making the introduction!

Gretchen said...

Thanks, Diana and Shannon. You both had some great additions. I do follow a couple of these ladies already, but will pay better attention to what they're saying;). The additions are:

Karen Goldfarb said...

Wow, thanks for listing me. I'm truly honored. But now I have to tell the truth. My entire online persona is fabricated. I'm actually a 57-year-old guy named Roderick Jaymes.

Now that my confession is out there (glad I got that off my chest), I suggest you also follow these gals:


Both social media powerhousettes, and perhaps we can encourage @sorel to post more frequently.

F (The Very Subjective) said...

while you're saying that about Twitter, I'm thinking the same thing about Blogger. could it be, that everyone is on Livejournal? :)

WILLIAM said...

Shouldn't women be home making Chicken Pot Pies for their men?

Gretchen said...

F, interesting point about Blogger. It's not quite as easy to see the pattern here, as it is on Twitter. Nice to have voices like yours here.

And William, we certainly can make the pot pies,but also fry them up in a pan. Thanks for reminding us of our place in the world. Let me know what time you'd like dinner.

Anonymous said...

hello~welcome my world~<. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Anonymous said...

happy to read~ thank you!........................................

Stefanie said...

Great post Gretchen! I find myself constantly looking for the female voice in all of my social media and typically coming up short. Thanks for the list, definitely grabbing a few new gals to follow.

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