Women are marginalized in social media. Whoa, big fella, hold onto that comment trigger finger. It's not your fault. I actually respect and like what you have to say. I do, however, find myself opening more of your links than that of my estrogen-endowed sisterhood. It's actually my fault. Yes, I said it. My fault.
I'm certain it's something hard-wired from years of societal tutelage insisting men are the leaders and thinkers, especially in the digital space. Regardless, we need to fix the social media gender gap. Women make up the majority of social media users, but have less share of voice than our male counterparts when it comes to social media thought leadership. In @BrianSolis's "Chicks Rule" post, he shows 57 percent of the Twitter audience is female. Huh? So, where are all the smart babes? I'm thinking a decent portion of that 57 percent must be scantily-clad spambots searching for some clientele.
When I searched online to find the forbidden fruit, I found Ron Hudson's (a guy) list of the "50 Most Powerful and Influential Women in Social Media." Boy, was I excited. When I clicked on that little piece of digital gold, however, I found the link wasn't available any longer. So fitting. In content bits I found around the post, gals with more general presence seemed to make up the list, not the matriarchal power players of the marketing arena I was searching for. What I'm attracted to are those gals with killer instinct for leadership, fearless creative ideas and an ingrained design ethos that exudes through every tweet.
So who are the women leaders, the "Twestrogen Guides," to lead our pink march to the capital of Digital Land? As much as I respect both @Alyssa_Milano and @mrskutcher for their Eighties television achievements and unexplainable ability to defy aging, they are not the end all be all of social media thinking, despite their prolific and often times inspired tweeting.
As I scroll through my Twitter feed I find only a few smart social media gals I like to read:
Are there others? Please, dear God, tell me yes. And, of course, I welcome girl talk, even if you're a boy: @gretchenramsey.
Photo credit: Flickr Creative Commons, Linda Hamilton in Terminator 2: Judgement Day, 1991, TriStar, courtesy of Everett Collection